Photo Shoot With Pro Pest Control Sydney
A Fantasic Day With The Pest Professionals
As a photo company that prides ourselves in our ability to deliver we are not often perturbed by a new client. Many different types of companies approach us for photographs for commercial use like website and media advertising.
When we were approached by Pro Pest Control Sydney for our services in this regards, we rose to the challenge. This was our first client in the pest control industry.
Researching The Pest Industry
The first thing that any service based business likes ours does is to research the new client. Google is the most effective and easiest way to do this. Research lets you get to know your client better and to plan which type of photos will work best for commercial use. To do this you need to look at the following points:
> The business and industry
> Services and products
Business and Industry
Our research team immediately went to the Pro Pest Control Sydney website. They also have a great online visibility that made it easy for us to find them. Several online directories and local listings popped up immediately which made it easy for us to get information.
What we learned is that Pro Pest Control is an established exterminator based in Sydney. They have over a decade’s worth of experience meaning they must know pest management inside and out. Customer reviews and testimonies abound with satisfaction promoting good and effective service, professionalism, discretion, reliability, and affordability.
Products and Services
Being a pest control company, Pro Pest offers a wide variety of services using specific products and methods. This makes them unique as it not simply a bakery advertising cakes or a high-end boutique where photos of their line would work. Our new client uses a combination of products and methods to supply their service:
- Site inspection and analysis of commercial, public and residential
- Fumigation, baiting stations, poisoning and more methods to get rid of all types of pests
To understand what they deal with on a daily basis we had to look at their targets. Some of the infestations they rid homes, restaurants and other buildings of are:
- Rats and mice
- Termites (Sydney is full of them)
Planning a Commercial Business Shoot With The Client
After our research into the company, services, and products we needed to formulate a plan. We went to go have a look at the competition and found that other companies in this field used stock images. This was mostly for the creepy crawlies that they deal with. We realized that we were approached by our latest client to ensure that their commercial photos were different. Photos decided upon were:
“About Us” Photos
People are often more at ease if they see the photos of people in the company. They can link a face to a name and are comforted by this sense of familiarity. The set of photos used here for the “About Us” section would be:
- Backdrop photos of the owner, managers and various other key members
- Group photos of exterminators
- Onsite photos of premises
- Vehicles used by employees as a traveling service
“What We Do” Photos
Our client is a mobile company as they need to go out to their clients to provide their services. The best way to capture their daily activities was to let our top photographer spend a day with Pro Pest Control. Photos here would be:
- In action shots of everyday tasks including inspections and fumigations
- Products like baiting stations, rat traps, and poisons
- Type of buildings like they service and analyze
- Actual infestations of the targeted bugs or rodents
The last 2 points were a bit tricky. No everyone wants the world to know they have an embarrassing problem. Another factor is businesses especially those in the hospitality industry can be closed down due to this very reason. We needed to ask permission from the client and keep it as anonymous and generic as possible.
Completion Of Shooting Day
Our photographer reported that spending a day with Pro Pest Control was great. The shoot was a breeze as the staff members were friendly and eager to help. Our squeamish photographer was greatly helped by the exterminators to capture some critters in one-on-one shots. It was a real pleasure working with them. Th team emphasized their professionalism on all levels and are a fantastic client to deal with. We will definitely be adding them to our extensive list of company projects and genres.
If you or your business would like a corporate photo shoot please get in touch. We would love to hear from you.